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Eyesight, Typeface and Product Description
As we age it becomes more difficult to read small type (under 12 point) and differentiate among certain colors. With this population holding a strong pocketbook and a desire to buy gifts for family some companies are attempting to understand how they may need to alter their product packaging/marketing. And some are doing poorly.
I have noticed that Walmart is changing the packaging on their Great Value products. Instead of yellow lettering which is difficult for the elderly to read, the new packaging is white with dark blue letters. LARGE. (Walmart spends a lot on money researching how people shop/buy.)
During my recent craft shows I noticed that the women--almost all of whom appeared to be over the age of 40--scruntinized my hang tags. Although I did receive feedback that the tags were appreciated I did wonder why it was taking them so long to read CARE instructions. Until I analyed the tags. The print on the tags were under 10 point which is difficult for most older people to read, especially when they do not want to take out their reading glasses. I was making it aggravating instead of easy. (I asked my Mom).
- Use 13 point or higher on packaging
- Stay away from yellows/golds
- Be descriptive--how to use, age range, what to expect, etc. Especially if they are the ones buying as a gift!
Have you thought about this market for your products?
12 comments:
Nico -glad to see you back!
Thanks so much for the suggestions. I had a few people mention that a light color printing or small print on my blogs were difficult to read. I took their suggestions. And now I have a few Christmas fairs coming up - thanks for the tips I will definitely keep them in mind when doing my tags, etc.
Very good tips but something I hadn't thought of. I'll be sure to make my tags for my upcoming show easier to read.
I had to calculate out how old I'll be in 2030 and I won't be 65 yet!
Great advice! My "hang tags" are actually larger "wraps" that go around the product so I can print really BIG on them. I'm over 50 and my arms just simply aren't long enough any more! Try reading the directions on a hair care product while in the shower - ha! I have to get out and stand by the vanity under the lights to read it (if I'm lucky!)
Great post! Something I had not thought of!
Germany is moving in that direction already. The town where I live caters mainly to the over 60's.
You should see the doctor's office where I go to on a regular basis now. All those Zimmer frames standing in the way!
;-)
Very good advise, excellent observations! Thank you for sharing this valuable point.
Split Rock and I have the same problem.
I too caculated... I won't be 65 either, I'll be 71... oh my. Oh my. Can I have a do over?
great advice - I'll have to remember that on my haiku! Fabulous post!
Thank you for great tips!!! let's see how old of me in 2030... ummm... not near 65... heehee hee :D
That's a good point! Hmm...I may need to rethink my pricing system...Not the prices but the tags...
I'm there already! Thanks for helping ME! hee:) hee:)
Great Tips and very useful!
I AM aware of this situation. I think tags at craft fairs should clearly state the price above all else. Then a description of the product's care and use (if not evident). (If the use isn't evident, the display should convey it.) It is always good to list uses on tags because people may not be thinking of them at the time they are looking at your products.
In an online store, please include the following:
size
use
care
ingredients, if applicable
What is special about it--did you make the whole thing? (soap, for example--is it pour and melt, or did you make it from scratch? Are the designs of your own conception? etc.)
Too many online sellers leave out this vital information and therefore probably miss some sales.
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